Let’s put the pure back in New Zealand

By Tracy Brighten

New Zealand owl

Imagine British Prime Minister Margaret Thatcher had been invited to give a speech at a university conference on sustainability. Imagine her topic was the discrepancy between the clean, green image created by the ‘100% Pure New Zealand’ campaign and the environmental reality. Imagine she wanted to inform the audience of this discrepancy; to persuade them it is economically damaging as well as morally unacceptable; and to motivate them to take action. As a scientist and politician, she knew the importance of commerce, government and environmental groups working together, and as an effective public speaker, she knew the power of words. Imagine this was her speech. Continue reading