Let’s put the pure back in New Zealand

By Tracy Brighten

New Zealand owl

Imagine British Prime Minister Margaret Thatcher had been invited to give a speech at a university conference on sustainability. Imagine her topic was the discrepancy between the clean, green image created by the ‘100% Pure New Zealand’ campaign and the environmental reality. Imagine she wanted to inform the audience of this discrepancy; to persuade them it is economically damaging as well as morally unacceptable; and to motivate them to take action. As a scientist and politician, she knew the importance of commerce, government and environmental groups working together, and as a superb public speaker, she knew the power of words spoken with passion. Imagine this was her speech. Continue reading