Pasture Promise: Asda leads the way for free-range cows and fair deal for farmers

A major supermarket chain supporting farmers and animal welfare by stocking Pasture Promise free-range milk is good news, especially in light of past price wars

Asda will be the first supermarket to stock Free Range Dairy Network milk carrying the Pasture Promise, which is encouraging news for animal welfare advocates. To be awarded Pasture Promise certification, free-range dairy herds must be grazed outside for a minimum of six months each year and farmers aren’t permitted to shoot calves at birth. Continue reading

Should we care about future generations?

By Tracy Brighten

Future generations

The agreement by 195 countries at the Paris Climate Change Conference is a landmark consensus that climate change is a global problem requiring global commitment. Some people believe spiralling populations and associated development in India and China is the biggest issue. Others believe greenhouse gas emission control will be ineffective with the growing trend of factory farming. Not only do farm animals produce methane, but forests are felled to plant crops for animal feed.

Another question often asked when considering climate change and the depletion of non-renewable resources is why should we care about future generations? Don’t we just live the life we want and leave future generations to deal with the fallout?    Continue reading

Let’s put the pure back in New Zealand

By Tracy Brighten

New Zealand owl

Imagine British Prime Minister Margaret Thatcher had been invited to give a speech at a university conference on sustainability. Imagine her topic was the discrepancy between the clean, green image created by the ‘100% Pure New Zealand’ campaign and the environmental reality. Imagine she wanted to inform the audience of this discrepancy; to persuade them it is economically damaging as well as morally unacceptable; and to motivate them to take action. As a scientist and politician, she knew the importance of commerce, government and environmental groups working together, and as a superb public speaker, she knew the power of words spoken with passion. Imagine this was her speech. Continue reading