Pasture Promise: Asda leads the way for free-range cows and fair deal for farmers

A major supermarket chain supporting farmers and animal welfare by stocking Pasture Promise free-range milk is good news, especially in light of past price wars

Asda will be the first supermarket to stock Free Range Dairy Network milk carrying the Pasture Promise, which is encouraging news for animal welfare advocates. To be awarded Pasture Promise certification, free-range dairy herds must be grazed outside for a minimum of six months each year and farmers aren’t permitted to shoot calves at birth. Continue reading